Business Models, Media, Technology

Why Facebook should sell your data

We are drowning in irrelevant advertising. Some are inspired by it, most ignore it, some would like to get more relevant ad messages.

I have been convinced for a while now that selling user data is one of the most direct and potentially lucrative ways social networks can achieve the kind of revenues that would justify their valuations. A recent article on Facebook’s intention to “cash in” on user data reminded me of a recent conversation.

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